基于AHP-SWOT方法的我国智能健身房发展策略研究

运用AHP-SWOT方法对我国智能健身房发展进行研究,通过分析,建议我国智能健身房发展定位采取ST战略,即发挥自身优势,削弱外部威胁,并提出策略建议。

This paper applies AHP-SWOT method to study the development of Smart gym in China.Through analysis,it suggests that smart gym in China should adopt ST strategy,give full play to its own advantages,weaken external threats,and put forward strategic suggestions.