分时租赁网点管理策略探讨

Discussion on Management Strategy of Car-sharing Network

网点是分时租赁业务的底层驱动要素之一,网点成本是企业运营成本构成中的主要部分。文章基于环球车享过去4年的实际运营数据,建立了订单-网点成本分析模型;运用战略成本管理方法,以订单成本最优为目标,提出分时租赁网点采购管理策略。

Service station is one of the underlying driving elements of the car-sharing business,and the cost of stations is a major component of the operating cost of the car-sharing operators.Based on the actual operation data of Global Carsharing and Rental Co.in the past four years,an analysis model of order-station cost is established in this paper.Using strategic cost management methods,a management strategy of stations is proposed to achieve the goal of cost optimization.