符号互动视角下的特色小镇文化吸引力分析

A Research on the Cultural Attraction of Characteristic Towns Based on Symbolic Interaction

特色小镇是我国新型城镇化的重要抓手,而文化被视为特色小镇的根脉和灵魂,对于展现城镇特色具有重要作用。引援符号互动理论对特色小镇文化吸引力进行分析。结果表明:1)特色小镇文化吸引力随着文化吸引物与地域文化结合程度的减弱呈现递减趋势;2)特色小镇文化吸引力与文化吸引物的互动属性有关,深层互动型文化吸引物的吸引力较浅表式互动型更强;3)不同人口统计学特征的游客对文化能指的细化感知存在显著差异。通过对特色小镇文化吸引力的研究,为特色小镇文化建设提出建议:1)突出地域文化特色,同时适度融入新概念、新元素;2)注重营造符号的互动性体验;3)明确主要目标市场,与其形成良性互动;4)注重群体效应,开展有效的群体互动。

Characteristic town is an important focus on the new urbanization of our country,and culture is regard as the root and soul of characteristic town,which plays an important role in displaying the characteristic of town.Taking the first batch of national characteristic towns as an example,this paper draws on the theory of symbolic interaction,constructs the tourist perception scale,and analyzes the cultural attraction of characteristic towns.The results show that:(1)Characteristic towns'cultural attraction decreases with the weakening of the combination of cultural attractions and local culture;(2)Characteristic towns'cultural attraction is related to the interactive attribute of cultural attractions,the attraction of deep cultural interaction is stronger than that of superficial cultural interaction;(3)In detailed view,there are significant differences in the cultural attraction perception by different demographic characteristics of tourists.Based on the study of characteristic towns'cultural attraction,this paper provides reasonable suggestions for the cultural construction of characteristic towns:(1)Highlight regional and cultural characteristics,while appropriately incorporating new concepts and elements;(2)Pay attention to creating an interactive experience of symbols;(3)Clarify the main target market and form a benign interaction with it;(4)Pay attention to group effect and carry out effective group interaction.