话语理论视域下高职院校新媒体平台思政教育育人成效及对策研究

Research on the Effect and Countermeasures of Ideological and Political Education on New Media Platforms of Higher Vocational Colleges from the Perspective of Discourse Theory

借助新媒体平台开展思政教育是网络化时代的必然趋势,但网络化趋势对传统思政教育传播模式带来许多新的挑战和困难,亟需增强思政教育在新媒体平台的话语权和影响力。本文借助福柯话语理论,通过统计扬州市职业大学官微个案的思政教育开展情况,分析当代高职院校新媒体平台思政教育话语权的强弱,归纳出传统话语表达不适应新媒体、话语主体地位发生变化、话语内容滞后的问题,并从知识维度、战术策略维度和客体需求维度提出了解决建议。

Using new media platforms to develop ideological and political education is an inevitable trend in the network age.However,the trend of networking has brought many new challenges and difficulties to the traditional communication mode of ideological and political education,making it an urgent need to enhance the discourse power and influence of ideological and political education on new media platforms.With the help of Michel Foucault’s discourse theory,this article uses statistics on the development of ideological and political education on official WeChat account of Yangzhou Polytechnic College,to analyze the strength of the discourse power of ideological and political education on new media platforms of contemporary higher vocational colleges,to sum up the problems of traditional discourse expression not adapting to new media,changes in the status of discourse subject,and discourse content lagging,finally to propose solutions from the dimensions of knowledge,tactical strategies,and object needs.