“产出导向法”在跨境电商专业《外贸英语实务》混合式教学改革研究

The Reform Study on the Blended Teaching of International Trade Practice by the Applications of POA

跨境电商在我国的空前发展推动了《外贸英语实务》授课方式的改革,传统教学方法已不能满足企业的需求。为解决目前国内英语学习所暴露的问题,文秋芳教授提出了"产出导向法",强调"学用一体",理念符合当前跨境电商对商务英语人才的需求。基于此,结合"线上+线下"混合式教学模式,笔者采用探讨了新时代下《外贸英语实务》的教学方案。

The repaid and prosperous development of cross-border e-commerce has pushed the reform of the teaching methods of“International Trade Practice”.So the traditional teaching method can not meet the requirements of the enterprises.To deal with the problems exposed in China’s English learning,Professor Wen Qiufang has proposed a“production-oriented approach”,also known as POA.This approach stresses the combination of learning and practice,which is in compliance with the requests to the cultivation of business English graduates under the background of crossborder e-commerce.Based on the above situation,the author combines the online and offline teaching together to discuss a new teaching method for“International Trade Practice”.