非物质文化视野下的闽剧人物形象微信表情包设计

The Design of the WeChat Emoticon Package of the Characters in the Min Opera from the Perspective of Non-material Culture

近些年,新媒体信息技术迅速发展,信息传播途径也越来越便捷,微信作为即时社交软件,受到越来越多人的青睐。闽剧艺术不仅是一张福州"名片",而且也是我国的非物质文化遗产。本文将探讨如何将濒临失传的闽剧艺术与现代新媒体相结合,如何在新媒体高度发达的今天,利用其传播方式为闽剧艺术的传承与发展做出贡献。就闽剧艺术自身发展而言,深入挖掘闽剧人物形象的元素特征,对该元素特征进行解构重组,结合当下流行的表情包设计,将闽剧元素通过表情包的形式呈现在大众眼前,为闽剧的传承与发展提供了一种可能性。

In recent years,new media information technology has developed rapidly,and information transmission channels have become more and more convenient.As a kind of timely social software,WeChat has been favored by more and more people.The art of Min Opera is not only a“business card”of Fuzhou,but also an intangible cultural heritage of our country.This article will discuss how to combine the art of Fujian opera on the brink of loss with modern new media,and how to use its communication methods to contribute to the inheritance and development of the art of Fujian opera in today’s highly developed new media.As far as the development of Min Opera art is concerned,we deeply dig into the element characteristics of the characters of Min Opera,deconstruct and reorganize the element characteristics,combine with the current popular emoji package design,and present the elements of Min Opera to the public in the form of emoji packages,which provides a possibility for the development and the inheritance of Min Opera.