旅游科普微信公众号营销策略设计

Marketing Strategy Design of WeChat Official Account for Tourism Science Popularization

微信公众号作为新媒体运营的明星平台,具有病毒传染式营销效果。以六安市红色旅游资源营销为例,基于新媒体视角,探讨旅游科普微信公众号的营销策略。具体包括:用户运营策略、服务运营设计、科普内容创新、拓展功能设计四个部分。分析得出,旅游科普微信公众号营销策略成功的关键在于科普教育创新、旅游产业拓展的相互融合。

As a star platform of new media marketing,WeChat official account had a viral propaganda effect.Based on the perspective of new media,the marketing strategy of tourism science popularization WeChat official was ananlyzed by taking Lu’an as an example,particularly in user operation strategy,service operation design,science popularization content innovation,and expansion function design.The study showed that the key to the successful marketing strategy of tourism science popularization WeChat official account lies in the integration of science popularization education innovation and tourism industry expansion.