摘要
随着计算机信息技术的快速发展,大数据、“互联网+”与传统商品销售模式的结合也越来越紧密。通过对生鲜农产品电子商务四种销售模式及案例的分析,凸显了电子商务经营形式在商品销售过程中的作用,电子商务销售模式应该与时俱进、不断创新,这将对生鲜农产品电子商务销售模式发展壮大具有重要的现实意义。
With the rapid development of computer information technology,the combination of big data,“Internet+”and traditional commodity sales model are getting closer and closer.The 4 fresh agricultural products E-commerce sale modes and the cases have been analyzed in the paper,and it highlighted the role of E-commerce operation form in the process of commodity sales.The E-commerce sale modes should keep pace with the continuous innovation,which will play important practical significance in developing the fresh agricultural products E-commerce sale modes.
作者
褚伟
李文瑛
CHU Wei;LI Wen-ying(School of Economics and Management,Bengbu University,Bengbu,233030,Anhui)
出处
《蚌埠学院学报》
2021年第3期62-67,共6页
Journal of Bengbu University
基金
蚌埠学院人文社科重点项目(2020SK01zd)
安徽高等学校省级质量工程项目(2020wyxm118)。
关键词
生鲜农产品
电子商务
销售模式
fresh agricultural products
E-commerce
sales model
