论新时代我国国家传播的新态势与新对策

On the New Trends and Countermeasures of National Communication in New Era of China

国力的增强促使中国努力提高其全球传播能力,而传播能力的提高也助推了国家影响力的扩大。为此,我国不断丰富国家传播的内容,提高国家宣传的强度,不断扩大传播的范围,产生了良好的国际效应。但是近年来,随着中国国家传播度量的增加,在中国的国家传播中也出现了一些新情况,遇到了一些新的阻力乃至挑战,一定程度上影响了国家传播的效果,成为国家发展的隐忧。因此,密切关注国家传播的态势,适时提出并调整国家传播的技巧和策略,保障国家传播安全,既是改善国家传播效果的现实需要,也是国家传播学理论建设的重要任务之一。文章试图对近年来我国国家传播领域的新态势特别是存在的问题与挑战加以剖析,并提出改善的建议和对策。

The strengthening of China's national power has promoted China to strive to improve its global communication capability, which has also contributed to the expansion of its national influence. Therefore, China has constantly enriched the content of national communication, increased the intensity of national propaganda, and constantly expanded the scope of national communication, resulting in a good international effect. However, with the increase of China's national communication in degree and guantity, in recent years, it encountered some new resistance and even challenges, which to a certain extent, affected the effect of national communication, and caused a hidden worry of national development. Therefore, paying close attention to the situation of national communication, and timely proposing and adjusting the skills and strategies of national communication to ensure national communication security is not only the realistic need to improve the national communication effect, but also one of the important tasks of national communication theory construction. This paper attempts to analyze the new situation in the field of national communication in recent years, especially the existing problems and challenges, and puts forward suggestions and countermeasures for effective improvement of national communication.