互联网服装品牌设计营销策略研究—以茵曼品牌为例

Research on marketing and design strategy of Internet clothing brand:taking INMAN as an example

随着互联网的迅速发展,社会上掀起了网上购物热潮。如今,网络购物体系日趋完善,网络购物发展蒸蒸日上,专属于互联网的品牌应运而生。文章对具有典型意义的互联网服装品牌—茵曼的审美营销策略展开研究,为互联网服装品牌的发展提供新的思路与方法。

With the rapid development of the Internet,there is an upsurge of online shopping in the society.Nowadays,the online shopping system is becoming more and more perfect,the development of online shopping is booming,and the brand that belongs to the Internet arises at the historic moment.This paper studies the aesthetic marketing strategy of INMAN,a typical Internet clothing brand,to provide new ideas and methods for the development of Internet clothing brand.