公共图书馆新媒体矩阵服务现状及构建策略研究

Research on the Current Status and Construction Strategy of New Media Matrix Service in Public Libraries

本文首先介绍了新媒体矩阵的服务优势,并提出新媒体矩阵的三种运作模式。通过网络调查法掌握公共图书馆微信多账号运营与服务现状,分析其在微信、微博、抖音、移动端官网、App客户端等新媒体平台服务的关联情况及存在问题,并从明确侧重与定位、相互引流推广、差异化运营、组成文化机构多主体联合矩阵、加强机制创建等方面提出优化对策。期望公共图书馆可以通过构建合理化的新媒体服务矩阵,发挥集群优势、满足公众差异化信息需求。

This article first introduces the service advantages of the new media matrix and proposes three operating modes of the new media matrix.It grasps the current situation of public library WeChat multi-account operations and services through the Internet investigation method,analyzes its relationship and existing problems in new media platform services such as WeChat,Micro-blog,TikTok,mobile official website,App client,etc.,and proposes optimization countermeasures in terms of focusing on clearly positioning,mutual drainage and promotion,differentiated operation,formation of a multi-subject joint matrix of cultural institutions,and strengthening of mechanism creation.It is hoped that public libraries can take advantage of the cluster and meet the differentiated information needs of the public by constructing a rational new media service matrix.