大数据研究在汽车市场研究中的应用

The Application of Big Data Study in Automotive Market Research Period

随着汽车"四化"(智能化、电动化、共享化、网联化)发展及大数据分析技术进步,市场调研领域大数据的应用逐步广泛。文章旨在从大数据研究作为"先行者""主导者"及"辅助者"角色出发,总结线上大数据研究在汽车商品企划不同阶段项目中的应用,为汽车商品企划流程中消费者研究创新方法的提出提供帮助和支持,促进汽车市场调研更为高效地开展。

With the development of the electric,intelligent,connected and shared,and the achievement of the analysis technical progress in big data,the application of big data in the field of market research is gradually widespread.The paper aims to talk from the roles of big data research as"pioneer","leader"and"helper".Summing up the application of online big data research in different stages of automotive commodity planning projects.The aim is to provide help and support for the proposal of consumer research innovation method in the process of automobile commodity planning,and to promote more efficient development of automotive market research.