高平炎帝陵及其神话产业化开发研究

Research on the Industrialization of Gaoping Yandi Mausoleum and Its Myth

山西高平炎帝陵年代久远,已难见其原貌,新庙是在五谷庙旧址上重建的神话景观。开发商通过对炎帝神话的景观打造,提供旅游和宗教服务,吸引了众多游客和信众,实现了对炎帝陵的神话产业化开发。这其中有着多方力量——政府官员、开发商、民俗精英、俗民群体——的参与,他们在这场文化实践中扮演了不同的角色,也产生了不同的推动力。

The Yandi Mausoleum in Gaoping,Shanxi Province,has a long history and its original appearance is hard to see.The new temple is a mythical landscape rebuilt on the former site of Wugu Temple.By creating the landscape of Yan Emperor’s myth,the developer has attracted many tourists and believers,provided tourism and religious services,and realized the myth industry development of Yan Emperor’s mausoleum.There are many forces involved,including government officials,property developers,folk culture elite and folk culture groups.They have played different roles in this cultural practice and produced different driving forces.