民国时期电影海报风格探索(1921-1951)

Exploring the style of movie posters during the Republic of China(1921-1951)

在20世纪三四十年代,中国电影通过不断的探索与创新,开始走向了一个段辉煌时期。各电影公司为争夺市场,大显身手;在当时宣传媒介严重缺乏的背景下,纸质电影海报成为了当时宣传电影的最主要手段,各类风格竞相踊出。文章选取该时期具有代表性的电影期刊中的海报为例,分析与梳理归纳海报设计风格。

In the 1930s and 1940s, Chinese films began to enter a period of glory through continuous exploration and innovation. In order to compete for the market, various film companies showed their talents;in the context of the severe lack of propaganda media at that time, paper film posters became the main means of propagating films at that time, and various styles were rushing out. The article selects the posters in the representative film journals of the period as an example, analyzes and summarizes the poster design style.