色彩营销 五彩斑斓——互联网思维下的新媒体色彩营销

Color marketing is colorful——the new media color marketing under the Internet thinking

互联网兴起于20世纪80—90年代,经济形势也随着互联网的发展而逐渐演变为以互联网为主要媒介的新型经济模式,在互联网影响下,还有一些新的媒体形势进入经济市场。新媒体具有信息时效性强、传播速度快、可互动等优势,而且不受地域影响,但是针对迅速发展的互联网环境,企业如何把握机遇将产品推广出去,传统的营销模式已经不能跟上社会发展的脚步,因此必须应用互联网思维进行有针对性的新媒体营销方式。本文针对在互联网思维下新媒体营销方式进行阐述分析。

The Internet emerged in the 1980s-1990s. With the development of the Internet, the economic situation has gradually evolved into a new economic model with the Internet as the main media. Under the influence of the Internet, some new media situations have entered the economic market. New media has the advantages of strong information timeliness, fast transmission speed and interactivity, and is not affected by the region. However, in view of the rapid development of the Internet environment, how to seize the opportunity to promote the products, the traditional marketing mode can not keep up with the pace of social development, so we must apply Internet thinking to carry out targeted new media marketing. This paper analyzes the new media marketing mode under the Internet thinking.