青岛啤酒文化旅游竞争力开发研究

Research on the Development of Beer Culture Tourism Competitiveness in Qingdao

啤酒文化作为青岛的重要特色文化之一,挖掘其特色是提升青岛旅游竞争力的有效手段。通过梳理青岛啤酒文化与地方特性的关联,分析了目前青岛啤酒文化旅游的发展现状,以此为基础提出了提升青岛文化旅游竞争力的措施。

Beer culture is one of the most important characteristic cultures in Qingdao.Exploring its characteristics is an effective means to enhance the tourism competitiveness of Qingdao.By combing the relationship between beer and local characteristics of Qingdao,this paper analyzes the current development status of Qingdao Beer cultural tourism,and puts forward measures to improve the competitiveness of Qingdao cultural tourism by making use of the local characteristics of beer culture.