场景理论视域下西游乐园文化创意特征解构分析

Deconstruction Analysis of Cultural Creativity Characteristics of Xi You Theme Park from Perspective of the Theory of Scenes

以场景理论为分析工具,通过对“真实性、戏剧性、合法性”3个主维度的考察,对西游乐园文化创意特征做微观层面解构分析,探讨其所蕴含的文化产业价值及与消费的契合点,构建“参与主体—文化场景—行为活动”互动模式,提出基于场景体验节点的虚拟场景、外溢场景、内部动力、创意能力等对西游乐园空间品质创意提升和可持续发展的建议。

Based on the theory of scenes,this paper focuses on the consumption-oriented dimension,and through the investigation of the three main dimensions of"Authenticity,Theatricality and Legality",deconstructs and analyzes the cultural creative features of the Xi You Theme Park at the micro level.Meanwhile,discusses the conjunctions of aesthetics,culture,industrial values and consumption contained in the park.Through the investigation of the interaction mode of"participator-cultural scene-behavior activity",the paper puts forward policy suggestions on the creative improvement and sustainable development of the space quality of Xi You Theme Park,based on the virtual scenes,spillovers scenes,internal motivation,creative ability and cultural value of scenes experience nodes.