张家界市打造网红经济聚集地的SWOT分析

SWOT Analysis of Building Zhangjiajie into a Developed Cybereconomic Place

运用SWOT分析对张家界市打造网红经济聚集地的优势、劣势、机会、威胁展开研究,发现网红资源丰富、擅长网络营销和政策支持力度大是优势,经济发展水平较低、交通枢纽功能不突出和流量竞争能力待提升是劣势,旅游市场复苏可期、网红经济正处于风口期和交通物流体系日趋完善是机会,网红经济运营监管复杂、网红效应周期短、网红人才缺乏和周边地区竞争激烈是威胁.为了进一步培育发展网红经济,张家界市必须深度挖掘网红产品潜力,激活网红效应;加强网红经济人才储备,提升竞争实力;构建精细化监管机制,避免监管缺位;强化要素保障作用,夯实发展基础.

Using the SWOT model,this paper analyzes the advantages,disadvantages,opportunities,and threats of building Zhangjiajie into a developed cybereconomic place.It is found that the advantages of Zhangjiajie include abundant local resources,mature online marketing,and robust policy support.Insurfficient economic development,inadequate functions of the transportation hub are also the threats which Zhangjiajie are facing.The recovery of the tourism market,the development of online economy,and the improvement of transportation and logistics system are the opportunities.The complicated operation and supervision of online economy,the short period of online effects,the lack of online operation talents,and fierce competition in surrounding areas are threats.In order to further cultivate and develop cyber economy,the city of Zhangjiajie must exploit the potential of products for online marketing and activate the online marketing efficiency;strengthen the reservior of talents and enhance competitiveness;build a sophisticated regulatory mechanism to avoid regulatory absence;strengthen maintenance system,and consolidate the foundation for development.