网络营销课“三教”改革的探索与实践

Exploration and Practice of the Reform of"Three Reforms"in Network Marketing Course

在“双高”建设背景下,“三教”(教师、教材、教法)改革是认真贯彻执行国家关于职业教育改革、提高课堂有效性、提升高职院校内涵建设的主要路径之一。以网络营销课堂教学实施过程为例,探索与实践了日常教学“三教”改革,通过打造德技精湛的教师团队、建设多途径信息化优质教材、开展有效学习课堂教法改革,以期为高职课堂教学改革提供参考。

Under the background of“double-high plan”construction,the"three reforms"(reforms of teachers,teaching materials,and teaching methods)is one of the main ways to conscientiously implement the reform of national vocational education,to improve the effectiveness of classroom teaching,and to enhance the connotation construction of higher vocational colleges.Taking the teaching process of Network Marketing as an example,this paper explores and practices the"three reforms"in course teaching,and provides a reference for the reform of classroom teaching in higher vocational education by building a team of teachers with high-level morality and professional skills,building up high-quality teaching materials with multi-channel information,and carrying out effective classroom teaching method reform,in order to provide a reference for the classroom teaching reform of higher vocational colleges.