后疫情时代游客消费需求变化探析

Analysis on the Changes of Tourists'Consumption Demand in the Post-epidemic Period

目前疫情防控工作逐渐进入了后期,旅游业又重新回到了人们的视线之中,人们生活状态有所改变,所以势必会给人们的消费需求带来变化。疫情期间人们的需求受到抑制,在疫情防控工作达到一定成效之后,人们的旅游需求必然会出现报复性反弹。基于调查分析发现,疫情后期游客的消费需求在诸如旅游时间、旅游目的地、旅游方式等方面发生了变化。迎合游客的消费需求提供适销对路的旅游产品及服务,并结合国内疫情防控工作的实际情况,探讨旅游业转型和创新发展的策略,对未来一段时间内旅游企业的重新出发具有重要的意义。

The tourism industry is booming in the post-epidemic period in China.It is found that the tour consumption needs are changing with respect of time,destinations and methods.Tailor-made products and services are required to meet tourists’demand.The paper analyzes domestic epidemic prevention and control work,followed by discussion of the transformation and innovative development strategies of the tourism industry.