博物馆文创产业的守正与创新——以中小博物馆文创产品开发为例

Integrity and Innovation of Cultural and Creative Industry in Museums--Taking the Development of Cultural and Creative Products in Small and Medium-sized Museums as an Example

博物馆肩负着文化传播和繁荣的重要使命.博物馆作为传统文化的重要阵地,博物馆文创产业成为文化产业中不可或缺的关键部分.中小博物馆因其规模和资源的原因,难以完全复制故宫的文创成功之路.博物馆特别是中小博物馆文创产业要实现守正与创新,要利用其优势充分挖掘馆藏特色文化内涵,打造独具个性的文创产品品牌,利用新媒体的传播优势,构建区域文创产品开发网络的馆际合作.

As a treasure house of traditional culture,museums shoulder the important mission of cultural communication and prosperity,and the cultural and creative industry in museums has become an indispensable part of the cultural industry.Due to factors in size and resources,it is difficult for small and medium-sized museums to completely copy the mode of cultural and creative path of the Forbidden City.Therefore,small and medium-sized museums should make full use of their advantages of their collections,create a unique brand of cultural and creative products,and utilize the communication advantages of new media to build inter-library cooperation of regional cultural and creative product development network.