阅读推广中的文创道具应用实践探索与思考——以北京师范大学图书馆为例

Practicing and Exploring Joint Development of Reading Promotion and Cultural Creative Property in Beijing Normal University

国内图书馆界阅读推广服务在如火如荼地开展,而图书馆界的文化创意产品开发相对薄弱,且将二者融合发展的理论研究与实践探索则更是凤毛麟角。本文介绍了北京师范大学图书馆在传统文化传播、经典阅读推广以及其他阅读推广活动中的文创道具应用与实践,总结了阅读推广服务与文创道具或产品融合发展的优势,并提出了阅读推广中文创产品开发与应用策略,以期与同行进行交流。

Reading promotion service is developing rapidly,but the development of cultural creative products is relatively weak in libraries,whereas the research combining both is rare.This article introduced the integrated practices of cultural property creation and reading promotion activities in the fields of traditional culture dissemination and classic reading by Beijing Normal University.The author summarized the advantage of combining reading promotion and cultural property/product creation,and proposed the development and application strategy of academic library in the regard.