印度茶品牌Girnar成长策略:产品专业、渠道亲民

Growth Strategy of Indian Tea Brand Girnar:Product Expertise,Channels Close to the People

印度茶叶品牌Girnar,是专业的袋泡茶提供者,同时通过产品的多样性,消费渠道的亲民性,贴近消费者生活,它通过社交渠道,成为消费者的"分享者",并提供私人定制、线下茶餐厅等服务,与消费者进行交流。同时它致力于将"My Chai My Time"理念融入生活。Girnar地区性"小"品牌抓住机遇,成功进入茶叶市场并成为典范。

Girnar,an Indian tea brand,is a professional provider of teabags.At the same time,it is close to consumers’lives through the diversity of products and the familiarity of consumption channels.It becomes the"sharer"of consumers through social channels and provides private customization,offline tea restaurants and other services to communicate with consumers.Meanwhile,it is committed to integrating the concept of"My Chai My Time"into life.Girnar’s regional"small"brands seize the opportunity and successfully enter the tea market as a model.