冷链运输新需求下的车辆产品发展趋势研究

The Development Trend of Vehicle Products Under the New Demand of Cold Chain Transportation

近年来,随着人民消费水平的提升与消费模式的转变,食品、药品、果蔬、花卉等消费品通过冷链进行运输的需求不断增长,冷链运输车市场迎来了巨大的发展机遇,同时相关车辆技术及产品水平也迎来了新的要求。本文研究冷链运输市场需求,分析新冠疫情等"黑天鹅事件"给冷链运输市场带来的新挑战,提出冷链运输车辆产品发展趋势。

In recent years,with the improvement of people’s consumption level and the change of consumption mode,the demand of food,medicine,fruits and vegetables,flowers and other consumer goods through the cold chain transportation is growing.The cold chain transport vehicle market has ushered in a huge development opportunity,while the relevant vehicle technology and product level also ushered in new requirements.This paper studies the market demand of cold chain transportation,analyzes the new challenges brought by the"black swan event"such as the COVID-19 epidemic,and puts forward the development trend of cold chain transportation vehicle products.