主流媒体平台建设的优势与短板——从三大央媒的平台实践看深化媒体融合

Strengths and Weaknesses of Mainstream Media Platform:Deepening Media Convergence Based on the Practice of Three Chinese Central Media

打造自主可控平台是当前深化媒体融合的关键举措之一,文章旨在考察中央三大重要媒体的平台建设成果和问题。研究发现,央媒平台建设的优势在于资源的独特性及其资源整合能力,短板是用户活跃度不足、平台开放性有限。对此,可从技术赋能、资源配置、运营与策划思维等方面入手继续改进。

Building self-controllable platforms is one of the key measures to deepen media convergence.This study aims to investigate the construction achievements and remaining difficulties of three Chinese central media platforms.The study finds that the strengths of central media platform are their unique resources and ability to integrate their own resources effectively.And the weaknesses are insufficient user activity and limited platform openness.In this regard,Chinese central media platforms can further promote its construction with the strategy of technology empowering,resource allocation,as well as operation and planning efforts.