从价值到读者价值:一个图书营销概念的明晰化

From Value to Reader Value:The Clarification of a Concept of Book Marketing

文章首先指出价值概念在图书营销学领域中的缺失或模糊问题及其严重性,进而提出读者价值概念。其次,从两方面阐述读者价值概念的明晰化在当代具有紧迫性。再次,从四个角度给读者价值概念做出定义,并概括出其五层构成要素。最后,在结语中提示概念明晰化主要目的之一是读者价值的提升与创新。

Firstly,this article presents the absence or vagueness of the concept value and the seriousness of the problem,and then it puts forward the concept of reader value.Based on these,the article explains why the clarification of reader value is so urgent at the present age from two aspects.Furthermore,the article defines the concept from four angles,and sums up the structural elements of the concept in five layers.Finally,the article concludes by pointing out one of the chief aims of concept clarification is the enhancement and innovation of reader value.