成本粘性的影响因素研究:基于产品市场竞争和资产专用性双视角

Research on the Factors of Cost Stickiness:Dual Perspectives of Product Market Competition and Asset Specificity

本文以2013~2019年我国沪深A股上市公司为研究样本,从企业外部竞争环境和内部资源配置双视角出发,探讨产品市场竞争、资产专用性对成本粘性的影响。研究发现,我国上市公司存在成本粘性;上市公司产品市场势力越强,成本粘性越强;上市公司专用性资产比例越高,成本粘性越强;探究企业内外部环境的综合作用对成本粘性的影响发现,成本粘性起初会增加,但在资产专用性随着产品市场势力增加至一定程度后,成本粘性会转为下降趋势。本文的研究结论为公司合理地进行成本管理,获得持续的竞争优势和良好绩效提供了理论参考。

Based on the sample of A-share listed companies from 2013 to 2019,this paper discusses the impact of product market competition and asset specificity on cost stickiness from the perspectives of both external competitive environment and internal resource allocation.It is found that the cost stickiness actually exists in Chinese listed companies;the stronger the product market power of listed companies,the stronger the cost stickiness;the higher the proportion of specific assets of listed companies,the stronger the cost stickiness;exploring the comprehensive effect of internal and external environment on the cost stickiness,it is found that if keep all conditions the same,the cost stickiness will increase at first,but when the asset specificity increases with the product market power to a certain extent,the cost stickiness will turn into a downward trend.The conclusion of this paper provides a theoretical basis for the company to carry out reasonable cost management and obtain sustainable competitive advantage and good performance.