基于WSR方法论的政府舆情治理评价研究

Research on Government Public Opinion Governance Evaluation Based on WSR Methodology

舆情治理是一个复杂系统,受到外部经济条件、内部组织效能、软硬件资源、人员素质等诸多因素的影响。融合WSR方法论与PSR模型,基于物理、事理、人理三个维度构建政府舆情治理评价状态分析框架,采用灰色关联法与熵值法相结合的组合赋权方法对指标的权重系数进行确定,得到我国31个省份的政府舆情治理评价的综合得分。研究发现:物理维度和人理维度是影响政府舆情治理水平的关键指标,目前我国政府舆情治理的整体水平不高,各地区治理水平参差不齐,地区之间存在明显的差异。政府应该构建资源、信息、人才共享机制,优化配置地区资源,构建政府舆情治理联动机制,提升政府组织效能,构建区域示范带动机制,提高政府舆情治理的整体水平。

Public opinion governance is a complex system,which involves many factors such as external economic conditions,internal organizational efficiency,software and hardware resources,personnel quality and so on.Based on WSR methodology and PSR model,this study constructs an analysis framework of government public opinion governance evaluation status from the physical,event and human(Wuli-Shili-Renli)perspectives.This paper uses the combination of gray correlation method and entropy method to determine the weight coefficient of the index,and obtains the comprehensive score of the government public opinion governance evaluation of 31 provinces in China.It is found that the physical(Wuli)dimension and the human(Renli)dimension are the key indicators that affect the governance level of government public opinion.At present,the overall level of government public opinion governance is not high,the governance level of every region is uneven,and there are obvious differences between regions.The government should build the mechanism of sharing resources,information,and talents,and optimize the allocation of regional resources.It should build a linkage mechanism for government public opinion governance and improve the efficiency of government organizations.It also needs to build a regional demonstration driving mechanism to improve the overall level of government public opinion governance.