贵州省体育旅游竞争力评价指标体系的构建与实证研究

Empirical Analysis on the Influencing Factors of Competitivenessof Sports and Tourism in Guizhou Province

通过《2018年贵州统计年鉴》及贵州省人民政府等官网收集数据,对影响体育旅游发展的42个指标利用主成分分析方法进行评价模式的构建.并利用以上数据指标进行实证研究,对贵州省9个地州市的体育旅游竞争力进行排位与分析,研究发现,应在利用好贵州省的地理优势以及民族风情的基础上,做好体育旅游的服务工作并将体育旅游与当地民俗、民风和特定的文化品牌相结合,增加民族特色和地区的特点的优势宣传,吸引体育旅游人口.

Based on the data collected from Guizhou Statistical Yearbook in 2018 and the official websites of Guizhou Provincial People’s government,the evaluation model of 42 indicators affecting the development of sports tourism was constructed by principal component analysis,and an empirical study to rank and analyze the competitiveness of sports tourism in 9 prefectures and cities of Guizhou Province was made in this paper.The results showed that the geographical advantages and ethnic customs of Guizhou Province should be well utilized to do a good job in the service of sports tourism,and sports tourism should be combined with local folk customs and specific cultural brands to increase the advantage propaganda of national characteristics and regional characteristics to attract sports tourism population.