滨海旅游目的地居民影响感知实证研究——以广东巽寮湾为例

Empirical Investigation on the Influence Perception of Residents in Coastal Tourist Destination:Taking the Xunliao Bay in Guangdong Province as an Example

为真实掌握开发滨海旅游目的地对当地居民所带来的影响,以广东巽寮湾为例,采用问卷调查与深度访谈相结合的实地调研方法来获取当地居民的旅游影响感知数据.数据分析结果表明,滨海旅游在经济、社会文化、环境方面对当地居民感知存在正负两方面影响.针对此,提出巽寮湾滨海旅游目的地,需要强化市场调控、实现公平互利,坚守文化自信、重建温情社区,推进生态整治、改善人居条件,从而实现社会经济“本真”,社会文化“至善”,人居环境“唯美”.

In order to understand the impact of coastal tourism development on local residents,this paper selected the Xunliao Bay in Guangdong Province as a typical case,conducted a field research by the way combining questionnaire survey and in-depth interview,and got the tourism influence perception data of local residents.The findings show that the coastal tourism has both positive and negative impacts on economy,social culture,environment,and so on.The countermeasures and suggestions were put forward:strengthening market regulation and achieving fairness and mutual benefit;adhering to the cultural confidence and rebuilding the warm community;promoting ecological regulation and improving living conditions to realize the“sincerity”of economy,the“perfection”of social culture,and the“aestheticism”of living environment.