都市与乡村的异构:“李子柒现象”之人类学解读

The Isomerism between the City and Countryside:An Anthropological Interpretation of the Phenomenon of Internet Celebrity “Li Ziqi”

从人类学视野看,"李子柒现象"是都市与乡村相互异构的新网络文化镜像。李子柒视频展现的是中国传统的乡村图景,是农耕文明时代的生活画面,也是对农业社会地方性知识与经验的高度浓缩。都市生活极大地满足了人们对物质财富的追求,但也带来了诸多现代性问题。"李子柒现象"表达了都市人们对传统乡村世界的憧憬与想象,表征传统乡村文化的"复魅",也深刻说明传统乡村生活是反思现代性的空间所指。

From the perspective of anthropology,the phenomenon of Internet celebrity"’Li Ziqi"is an image ofnew network culture of the isomerism between the city and the countryside.Li Ziqi’s videos show the traditional Chinese rural landscape,are pictures of life in the era of agricultural civilization,and also a highly concentrated form ofthe local knowledge and experience of an agricultural society.Urban life greatly satisfies people’s pursuit and desire for material wealth,but it also brings a lot of modernity problems.Li Ziqi’s phenomenon expresses the city people’s longing for and imagination of the traditional rural world,represents the re-enchantment with the traditional rural life and culture,and profoundly shows that the traditional rural life is the spatial reference of modernity reflection.