数字体育视角下羽毛球产业的发展初探

On the Development of Badminton Industry from the Perspective of Digital Sports

随着数字经济时代的到来,数字经济已经渗透到了各个领域,引领着产业的不断革新,尤其是羽毛球产业,新的经济时代赋予了新的内涵和意义。为了促进羽毛球产业的平稳发展,采用对比分析的方法,重点研究数字体育视角下羽毛球产业发展的新策略,得出数字化拓宽了羽毛球产业发展的道路并且指明了新的方向,通过数字化手段可以进一步提高羽毛球产业的发展水平。

With the advent of the digital economy era,the digital economy has penetrated into various fields,leading the continuous innovation of the industry,especially badminton industry,the new economic era has given new connotation and significance.In order to promote the stable development of badminton industry,this paper uses the method of comparative analysis to focus on the new strategy of badminton industry development from the perspective of digital sports,and concludes that digitalization has broadened the development path of badminton industry and pointed out a new direction.Through digitalization,the development level of badminton industry can be further improved.