摘要
户外运动休闲是我国体育产业的重要组成部分,在防治现代文明病中具有重要意义。该文采用文献资料法、问卷调查法和数理统计法,对珠三角地区户外休闲运动的市场需求和供给情况进行调查研究。认为目前消费者对户外休闲运动产品的质量要求、价格需求、安全保障需求等方面都有新的认识和变化,据此对户外休闲运动产品的生产企业提出了相关发展对策。
Outdoor sports and leisure is an important part of China’s sports industry,which is of great significance in the prevention and cure of modern civilization diseases.Literature,questionnaire and mathematical statistics were used to investigate the market demand and supply of outdoor leisure sports in Pearl River Delta.At present,consumers have a new understanding and demand on the quality requirement,price requirement and safety guarantee of outdoor leisure sports products,and some relevant development countermeasures are put forward for the enterprises of outdoor leisure sports products.
作者
张翠霞
李望
吴亮
李星雨
陈耀明
ZHANG Cuixia;LI Wang;WU Liang;LI Xingyu;CHEN Yaoming(Institute of Physical Education and Health,Zhaoqing University,Zhaoqing,Guangdong Province,526061 China)
出处
《当代体育科技》
2021年第11期146-149,153,共5页
Contemporary Sports Technology
基金
广东省大学生创新创业训练计划项目(S201910580043)。
关键词
珠三角
户外休闲运动
市场供需
调查研究
Pearl River Delta
Outdoor leisure sports
Market supply and demand
Research
