青奥会视角下的河南武术产业研究

Research on Henan Martial Arts Industry from the Perspective of Youth Olympic Games

该文运用文献资料法、问卷调查法、实地走访法及逻辑分析法等,对河南省武术产业的发展情况进行了研究,研究认为:2020年1月8日瑞士洛桑举行的国际奥委会执委会会议上,武术被列为第4届青年奥林匹克运动会正式比赛项目后,作为“功夫之都”的河南省,其武术产业的发展将会迎来前所未有的机遇和挑战。如何把握机遇迎接挑战,建议:树立地域武术产业特色品牌;体现区域武术产业核心竞争力;促进武术产业互融;加大政策支持和经济投资力度,加快武术专业人才培养;加强多维度武术赛事的宣传力度等。

This paper studies the development of martial arts Industry in Henan Province by using the methods of literature review,questionnaire survey,field visit and logical analysis.The results show that:on January 8,2020,at the executive committee meeting of the International Olympic Committee held in Lausanne,Switzerland,martial arts was listed as the official competition project of the Fourth Youth Olympic Games.As the"Kungfu Capital"of Henan Province,the development of its martial arts industry will face unprecedented opportunities and challenges.How to grasp the opportunities and meet the challenges,the following suggestions are put forward:establishing the characteristic brand of regional martial arts industry;reflecting the core competitiveness of regional martial arts industry;promoting the mutual integration of martial arts industry;increasing policy support and economic investment,speeding up the cultivation of martial arts professionals;strengthening the publicity of multi-dimensional martial arts events.