承德非物质文化遗产与旅游产业融合度评价指标研究

Research on Evaluation Index of the Integration Degree of Intangible Cultural Heritage and Tourism in Chengde

基于非物质文化遗产和旅游产业的发展特征,以非物质文化遗产与旅游产业融合度为研究对象,从资源、技术、市场和功能四个方面入手构建非物质文化遗产与旅游产业融合度评价指标体系,利用层次分析法确定各指标权重,并通过模糊综合评价法测算承德非物质文化遗产与旅游产业融合发展情况。结果表明:资源融合是非物质文化遗产与旅游产业融合的基础并起到关键作用,经济水平、知名度和影响力、客源市场潜力等是重要影响因素。承德非物质文化遗产与旅游产业融合情况较好,应继续加强非物质文化遗产旅游的产业体制和产品市场创新,提升非物质文化遗产旅游的参与性和休闲性。

Based on the development characteristics of intangible cultural heritage and tourism industry,taking the integration of intangible cultural heritage and tourism industry as the research object,and constructing the evaluation index system of integration of intangible cultural heritage and tourism industry from the four aspects of resources,technology,market and function.The analytic hierarchy process is used to determine the weight of each index,and the integrated development of intangible cultural heritage and tourism industry in Chengde is measured by fuzzy comprehensive evaluation method.The results show that the integration of resources is the basis for the integration of intangible cultural heritage,and plays a key role.Tourism industry,and economic level,popularity and influence,and potential of tourist source market are important factors.The integration of intangible cultural heritage and tourism industry in Chengde is relatively good,so it is necessary to continue to strengthen the industrial system and product market innovation of intangible cultural heritage tourism,and enhance the participation and leisure of intangible cultural heritage tourism.