“互联网+”背景下我国体育消费研究数据解读——基于CiteSpace可视化分析

Analysis of China’s Sports Consumption Research Data under the"Internet plus"Background——Based on the Visual Analysis of CiteSpace

该文运用CiteSpace 5.5R2文献计量可视化软件对“互联网+”背景下体育消费研究数据进行解读。发现:“互联网+”背景下体育消费研究成果多,虽然研究机构较分散,但已形成了初步的作者合作网络。研究主题涵盖体育消费主要群体、体育消费内容与方式、体育消费发展路径和体育消费新增长点,且越来越关注休闲体育对体消费的作用。消费升级、体育文化产业、产业融合等新的研究热点不断涌现。除传统的研究方法外,软式阶梯访谈、知觉价值图、社会网络分析法等研究方法的运用为促进体育消费带来了新的视角。

This study uses CiteSpace 5.5R2 bibliometric visualization software to interpret sports consumption research data in the context of"Internet plus".It is found that there are many research results on sports consumption under the"Internet plus"background.Although the institutions are scattered,a preliminary author cooperation network has been formed.The research topics cover the main groups of sports consumption,the contents and methods of sports consumption,the development path of sports consumption and new growth points of sports consumption,and more and more attention is paid to the role of leisure sports on physical consumption.New research hotspots such as consumption upgrades,sports culture industries,and industrial integration continue to emerge.In addition to traditional research methods,the application of research methods such as soft step interviews,perception value maps,and social network analysis methods has brought new perspectives to promote sports consumption.