乡村振兴战略背景下农业科技期刊的发展对策及思考

Development Countermeasures and Thinking of Agricultural Sci-tech Periodicals under Background of Rural Revitalization Strategy

我国是农业大国,"三农"问题是我国第一大民生问题。实施乡村振兴战略是习近平总书记在党的十九大报告中提出的重要决策部署,农业科技期刊作为"三农"信息传播的重要传统媒介,以其时效性、地域性和多样性对农业生产和农民增收起到重要的指导作用。以党的十九大报告中提出的"乡村振兴战略"为背景,分析农业科技期刊发展存在发行量小、与新媒体融合不够、复合型人才缺乏和期刊质量不高等问题,提出了创新特色栏目、培养复合型编辑人才和融合新媒体等建议,以期为提高农业科技期刊的市场竞争力提供参考。

China is a big agricultural country,and the issues of"agriculture,rural areas and farmers"are the biggest livelihood issues in China.The implementation of the rural revitalization strategy is an important decision making made by the general secretary Xi Jinping in the report of the 19 th National Congress of the Communist Party of China.As important traditional media for information dissemination of"agriculture,rural areas and farmers",agricultural sci-tech periodicals play an important role in guiding agricultural production and increasing farmers’income due to their timeliness,regionality and diversity.Based on the"Rural Revitalization Strategy"proposed in the report of the 19 th National Congress of the Communist Party of China,this paper analyzes the problems existing in the development of agricultural sci-tech periodicals,such as small circulation,insufficient integration with new media,lack of compound talents and low quality of periodicals,and puts forward some suggestions,such as innovating characteristic columns,cultivating compound editors and integrating new media,in order to provide reference for improving the market competitiveness of agricultural sci-tech periodicals.