阅读推广与文化传承的关系及实现路径研究——以中医药文化为例

Research on Relation Between Reading Promotion and Cultural Inheritance and Its Implementation Path-Taking TCM Culture as an Example

本文以中华传统文化瑰宝中医药为例,对阅读推广与文化传承的关系与实现路径进行探究。认为阅读推广与文化传承关系的起点在于信息流动传播的内在需求属性,依附于传播的文化传承功能;实现路径在于内涵化、主题化、原真性的符号化传播,借助媒介渠道承接,符号化的传统文化在阅读推广中得以扩散传承。

This article took TCM,the treasure of Chinese traditional culture,as an example to explore the relation between reading promotion and cultural inheritance and its implementation path.It is believed that the starting point of the relation between reading promotion and cultural inheritance lies in the inherent demand attribute of information flow and communication,which is dependent on the cultural inheritance function of communication;the implementation path lies in the symbolic dissemination of connotation,theme,and authenticity.With the help of media channels,the symbolized traditional culture can be spread and inherited in reading promotion.