网络舆论引导的三维审视

Three Dimensional Survey on the Guidance of Network Public Opinion

网络空间建设离不开网络舆论引导,新时代互联网建设在围观、炒作等方面出现一系列危机,凸显出网络舆论引导的必要性。面对复杂的网络舆情,要求在引导内容上做到因势而新、因时而进、因事而化,顺应时代发展的要求;在引导目标上做到胸怀大局、围绕中心、顺势而为,做好政治、组织、制度建设;在方法上要坚持网上网下一体、主体客体结合、上情下达到位,做好组织领导、责任落实和督查考评的工作。

The construction of cyberspace is inseparable from the guidance of network public opinion.In the new era,there are a series of crises in the aspects of onlooking and speculation,which highlights the necessity of guiding network public opinion.In the face of complex network public opinion,it is required that the guiding content should be new according to the situation,advance with the times and adapt to the development of the times;in the guidance goal,we should take the overall situation into consideration,focus on the center,and follow the trend,and do a good job in the construction of politics,organization and system;in terms of methods,we should adhere to the integration of Internet and Internet,the combination of subject and object,the communication of superior situation,and the organization and leadership Responsibility implementation and supervision and evaluation work.