媒介融合背景下时政新闻短视频的创新发展

Innovative Development and Practice of Short Video of Current Political News under the Background of Media Convergence

在媒介融合的背景下,传播技术的快速发展使时政新闻传播的手段更为丰富化,通过短视频传播时政新闻就是最具典型性的代表。探究新型融媒体与受众的关系,充分发挥时政新闻短视频在引导社会正向舆论、规范社会治理、创新传播方式等方面的作用成为当前备受关注的焦点话题。通过重点对移动客户端时政新闻短视频发展现状的介绍,进而归纳了媒介融合背景下时政新闻短视频发展的优势及其局限,提出了媒介融合背景下时政新闻短视频创新发展的路径在于以下几点:强化体制建设,营造优良传播环境;坚持共享共创,多元主体互助合作;加强管理,完善行业监督体制;打造优质内容,传播社会正能量;创新传播手段,满足受众互动需求。

In the context of media convergence,the rapid development of communication technology makes the methods of current political news communication more abundant,and the communication of current political news by the short video is the most typical representative.Exploring the relationship between the new media and the audience,and giving full play to the role of the short video of current political news in guiding the positive public opinion,standardizing social governance,and innovating the mode of communication have become a matter of great concern.By focusing on the introduction of the situation of short video of current political news development on mobile client,and summarizing the advantages and limitations of short video of current political news short video under the background of Media Convergence:strengthening system construction,creating a good communication environment;insisting on sharing and cocreation,and multi subject mutual assistance and cooperation;creating high-quality contents and spreading the positive energy of society;innovating the means of communication to meet the interactive needs of the audience.