新媒体时代健康信息的传播、误读与公众利益关系

On the Relationship Between Dissemination and Misunderstanding of Health Information and Public In terestin the Era of New Media

社会飞速发展提高了成员对生活的要求,解决温饱问题之余,个体愈来愈关注自身健康问题,对健康信息的需求也水涨船高。健康信息作为健康传播的重要内容,从新兴媒介的优势中获得其传播动力,各类渠道与医疗平台的联动合作也助推着健康知识的普及。但受制于信息碎片化与传播去中心化、信息过载与信息同质化、传者专业知识缺失、个体经验与主观观念干扰等因素,健康信息在传播过程中容易出现误读的现象,不仅阻碍了健康知识的有效传播,且比其他信息带来了更大的消极性影响。潜藏着对社会和个人的巨大风险及损害。因此,新媒体时代下应探寻健康信息的有效传播途径,避免信息的误读与失真。

The rapid development of society has improved social members’requirements for life.Besides solving the problem of food and clothing,individuals pay more and more attention to their own health problems,and their demands for health information are also rising.As one of the important content of health communication,the health information gather its momentum for communication from the advantages of emerging media.The full cooperation of various channels and medical platforms promotes the popularization of health information.However,with the limitation of factors such as fragmentation and decentralization,information overload and homogenization,lacking professional knowledge of the transmitter,individual experience and subjective opinions,the health information is prone to be misunderstood and misread in the process of dissemination.The misunderstood health information on social platforms brings more severe challenges to epidemic prevention and control in all countries,and poses huge risks to the life and property safety and social development around the world.Therefore,in the era of new media,effective ways of spreading health information should be explored to avoid misunderstanding and distortion of information.