体育强国背景下冰雪运动文化力的内涵、解构与发展路径

Connotation,Deconstruction and Development of Ice and Snow Sports Cultural Power Under the Background of the Leading Sports Nation

采用文献资料与逻辑分析等研究方法,探讨冰雪运动文化力的内涵,并对其进行解构,助推冰雪运动文化的发展。体育强国背景下,冰雪运动文化力包括起基础作用的冰雪运动文化服务力、起链接作用的冰雪运动文化生产力以及起顶层象征作用的冰雪运动文化形象力。提出冰雪运动文化力发展路径:以“民生体育”引领冰雪运动文化服务力;以“一链多元”促进冰雪运动文化生产力;以“文化自觉”筑梦冰雪运动文化形象力。

By using the methods of literature review and logical analysis,this paper discussed the connotation of ice and snow sports cultural power,and deconstructed it,so as to promote the development of ice and snow sports culture.Under the background of sports power,ice and snow sports cultural power includes ice and snow sports cultural service power which plays a basic role,the ice and snow sports cultural productivity power which plays a link role and the ice and snow sports cultural image power which plays a symbolic role at the top.The development path of ice and snow sports cultural power were put forward:We should lead the ice and snow sports cultural service power with"people's livelihood sports",promote the ice and snow sports cultural productivity power with"one chain multivariate",and build the dream of ice and snow sports cultural image power with"cultural consciousness".