某院抗疫宣传工作做法

Innovative Publicity Practices in Combating the COVID-19 Pandemic

以南通市首批收治新冠肺炎患者、在武汉坚守时间最长的定点医院———南通大学附属医院为研究对象,其在讲好医者故事,传递抗疫精神,树立医者丰碑的抗疫宣传上探索出“一强调四结合”模式下的新路。南通大学附属医院在抗疫宣传中统一思想武装阵地、重组队伍协同作战、组合出拳融合发力、创新形式闪亮通城、总结提炼延长效应,采取“一强调四结合”的工作方法,取得抗疫精神广泛传播、抗疫战士受到嘉奖、宣传能力得到锻炼的工作实效。

The Affiliated Hospital of Nantong University was the first hospital dispatched by Nantong City to the frontline in the combat against the COVID-19 pandemic and held fast in Wuhan for the longest time.By tak⁃ing the hospital as its research subject,this paper explored an innovative publicity mode of“one emphasis and four combinations”,to tell the stories of good doctors,transmit the great spirit of combating the COVID-19 pandemic and set up the exemplary models of medical staff.In the publicity of combating the pandemic,the hospital sought the unity of thinking and action,reorganized the team for a cooperative combat,integrated multiple forces and measures,innovated the forms and means,summarized experiences and expanded the effects.By adopting the working mode of“one emphasis and four combinations”,the hospital has achieved practical outcomes in publicizing the spirit of combating the pandemic,bringing the model individuals into the spotlight,and enhancing its own capability of publicity.