摘要
随着医疗器械需求量不断扩大,产品也被划分为不同的市场等级。为了在市场营销过程中占据优势,可以将市场细分理论引入到产品营销当中,从而细分具体市场,制定具体的营销目标。首先,明确医疗器械类产品在市场细分方面的依据和标准,然后讨论当前医疗器械类产品在医院方面的市场细分现状,最后讨论市场细分理论在医疗器械产品市场营销当中的具体应用,以期突出医疗器械类产品的主要特点,并充分发挥出产品营销策略的优势。
As the demand for medical devices continues to expand,products are divided into different market levels.In order to gain a marketing advantage in the marketing process,market segmentation theory can be introduced into product marketing to subdivide specific markets and formulate specific marketing goals.First clarify the basis and standards for market segmentation of medical device products,then discuss the current market segmentation status of medical device products in hospitals,and finally discuss the specific application of market segmentation theory in medical device product marketing.Expectations It can highlight the main characteristics of medical device products and give full play to the advantages of product marketing strategies.
作者
蔡向挺
CAI Xiang-ting(Guangzhou Anbiping Pharmaceutical Technology Co.,Ltd.,Guangzhou 510633,China)
出处
《经济研究导刊》
2021年第15期31-33,共3页
Economic Research Guide
基金
2011年广州市生物产业发展引导资金投资计划项目“医用液基细胞学处理试剂产业化建设”(2011SS-P240)
2008年广州市重点科技攻关计划项目“全自动液基细胞沉降式制片染色系统”
2016年广东省发改委产业园建设项目“基于多平台的肿瘤精准诊断技术产品开发及产业化”(粤发改产业函〔2017〕6102号)
2017年广州市发改委新兴产业资金项目“宫颈癌筛查核酸分子检测试剂及配套仪器产业化”(粤发改函〔2017〕3613)。
关键词
市场细分理论
医疗器械类
产品营销
market segmentation theory
medical devices
product marketing