后疫情时代文化产业发展现状和对策--以陕西为例

Current Situation and Countermeasures of Cultural IndustryDevelopment in Post Epidemic Era——Take Shaanxi as an Example

2020年初,突如其来的新冠疫情对我国文化产业发展造成严重冲击,文化产业各项经济指标在2020年一季度和上半年出现断崖式下滑。进入后疫情时代,虽然各地的文化产业都在稳步复苏,但不同文化业态的复苏情况也差异明显,文化产业发展仍然面临众多不确定性,以陕西为例,传统的线下聚集文化业态复苏缓慢,营业收入和营业利润大幅下滑,以“互联网+”为依托的文化新业态蓬勃发展,营业收入和营业利润逆势快速增长。

At the beginning of 2020,the sudden development of COVID-19 had a serious impact on the development of China s cultural industry.In the post epidemic era,although the cultural industries in all regions are steadily recovering,the recovery of different cultural formats is also different.The development of cultural industry is still facing many uncertainties.Taking Shaanxi as an example,the traditional Internet plus culture has been recovering slowly;operating income and operating profits have declined sharply;and the new cultural format based on the Internet plus has been developing vigorously.The business income and operating profit have grown rapidly against the trend.