五四时期社会主义的传播:基于《每周评论》的审视

The Study of Communication of Socialism in May 4th Period:A survey based on Weekly Review

在中国社会主义传播史上,《每周评论》作为“五四刊物的先锋者”,是早期在中国播种社会主义的关键性报刊之一。深入研究《每周评论》传播社会主义的史实,从《每周评论》的背景逻辑、传播逻辑和价值逻辑入手,考察其议程设置的宣传艺术,引导社会心理进行思想宣传的手法和利用学理争论传播主义的技巧。以此梳理《每周评论》传播社会主义的发展脉络,为当代意识形态领域提供历史借鉴。

In the history of socialist communication in China,the Weekly Review,as"the pioneer of the May 4th publications",was one of the early key newspapers and periodicals that planted the seeds of socialism in China.This paper makes an in-depth study of the historical facts of the Weekly Review's dissemination of Marxism,starting with the background logic,dissemination logic and value logic of the Weekly Review,and investigating the propaganda art of its agenda setting,the methods of guiding social psychology to propagandize ideology and the techniques of using academic controversies to disseminate Marxism.Finally,the development of Marxism spread by the Weekly Review could be combed and the historical references could be provided for the field of contemporary ideology on the basis of these results.