网络平台经营者市场支配地位认定的优化与改进路径研究

Optimization and Improvement of Market Dominant Position Determination of Network Platform Operators

在我国新兴互联网经济下,反垄断法对网络平台的经营者市场支配地位在认定的标准上存在不足。在大数据强劲势头的冲击下,无论从消费者权益保护角度,还是鼓励创新、维护市场秩序的角度,对于网络平台经营者市场地位认定的新内容必须尽快摆上台面。网络平台市场地位认定目前存在的困境可加入新的分析维度来作为认定标准,或者以改进传统的市场测试方法,或者对市场份额定义的要素进行添加,以此来协调和弥补网络平台市场支配地位认定标准的空白。

In China's emerging Internet economy,the anti-monopoly law on the dominant market position of network platform operators is insufficient in the standard.Under the impact of the strong momentum of big data,whether from the perspective of consumer protection,or from the perspective of encouraging innovation and maintaining market order,the new content of the market status identification of network platform operators must be implemented as soon as possible.In order to make up for the blank of the market dominant position recognition standard of network platform,the current dilemma in the recognition of the network platform market position can be determined by adding new analysis dimensions as the standard,or by improving the traditional market test method,or adding the elements of the market share definition.