打造世界一流科技期刊的三个维度

Three Dimensions for Creating World-class STM Journals

围绕“打造世界一流科技期刊”目标,立足我国科技期刊出版现状,借鉴发达国家科技出版成功经验,以期刊的运作流程为线索,从经营模式、品牌管理、服务营销三个维度出发,提出提升我国科技期刊市场竞争力、品牌影响力和用户亲和力的具体思路与策略。

Under the background of“creating a world-class scientific and technological journals”,based on the status quo of Chinese STM publishing and the successful experience in developed countries,and taking the operation process of the journal as a clue,the paper starts from the three dimensions of business model,brand management,and service marketing to proposes the specific ideas and improvement strategies of marketing competitiveness,brand influence and user affinity of Chinese sci-tech journals.