张家口冰雪产业现状与发展前景研究

Present Situation and Development Prospect of Ice and Snow Industry in Zhangjiakou

自冬奥会成功申办以来,张家口作为冬奥会举办城市,集成了全国乃至全世界的科技资源,冰雪产业发展规模逐渐壮大。但新冠肺炎的全球性爆发,导致冰雪产业的发展遭到巨大冲击,疫情防控常态化下的冰雪产业发展和奥运成果的可持续利用面临巨大挑战。因此深入分析张家口冰雪产业发展现状,探索其发展方向、路径对推动冰雪产业持续健康发展具有重要意义。运用文献资料调查、实地考察和数理统计等研究方法,对张家口体育产业发展现状进行了深入分析,据此探讨后疫情时代下张家口冰雪产业可持续发展路径,旨在以“新消费、新模式、新业态”打造消费新生态体系,构建冰雪产业“双循环”发展格局,形成强大国内冰雪体育市场。

Since the successful bid for the 2022 Winter Olympic Games,Zhangjiakou,as the host city of the Winter Olympic Games, has integrated the national and even the world's scientific and technological resources, and the development scale of the ice and snow industry has gradually expanded. However, the global outbreak of COVID-19 has led to a huge impact on the development of the ice and snow industry. The development of the ice and snow industry and the sustainable use of the achievements of the Olympic Games under the normal epidemic prevention and control are facing great challenges. Therefore, in-depth analysis of the development status of the ice and snow industry in Zhangjiakou and exploration of its development direction, path and countermeasures are of great significance to promote the sustainable and healthy development of the ice and snow industry. This paper USES literature research, on-the-spot investigation and mathematical statistics research methods, such as to Zhangjiakou, we deeply analyzed the current situation of the development of sports industry, thus to explore the outbreak era of Zhangjiakou ice industry sustainable development countermeasure, aims for "new" of consumption, the new model, the new forms to build new consumption ecological system, to build industry "binary" development pattern, snow and ice to form powerful ice and snow sports market in China.