摘要
新媒体进入飞速发展时期,为布依民族文化的传播提供了新的环境。以"布依族在线"门户网站为研究样本,对网站的构架、发展、以及微信公众号进行了调查,认为"布依族在线"网站具有时空跨越性、文化狂欢性等新媒体传播特点,是一种"双位一体"式的新媒体传播模式,该模式呈现出受众群体化、媒介融合性等特征。
The new media has entered a period of rapid development,which provides a new environment for the dissemination of Buyi national culture.Taking the"Buyi Online"portal as a research sample,this paper investigates the structure,development,and WeChat Public Number of the website,and proves that the"Buyi Online"website has new media communication features such as space-time leapfrogging and cultural carnival.It is a"two-bit integrated"type of new media communication model.Under this model,it presents the characteristics of audience clustering and media integration.
作者
彭苇
PENG Wei(School of Chinese Literature and Communication,Xingyi Normal University of Nationalities,Xingyi Guizhou 562400)
出处
《兴义民族师范学院学报》
2021年第2期7-10,共4页
Journal of Minzu Normal University of Xingyi
基金
2019年贵州省理论创新课题“新媒体背景下布依族文化传播研究——以贵州地区为例”(项目编号:GZLCLH-2019-185)。
关键词
布依族文化
传播模式
文化狂欢
媒介融合
the buyi culture
communication mode
cultural carnival
media integration
